borough markets
AI driven Digital Marketing platform and Marketplace
Experience Borough Markets
Borough Markets is your turnkey marketing solution
Your Existing Customers
If we can understand what your customers really like and point them towards products and services they’re actually interested in, we’ll create a richer brand experience and grow your sales. By using predictive analytics, we deliver personalised emails, SMS and push notifications directly to your clients.
Delivering New Customers
By using machine learning to understand a brand’s perfect customer, we are able to identify, find and deliver new customers for your business. Through programmatic advertising, paid social campaigns and lookalike marketing, we can deliver a new market directly to you.
eCommerce and The Marketplace
When you join Borough Markets, we embed you in our eCommerce marketplace to ensure that we can deliver the return on investment you deserve. Not only does this enhance your selling capability, it also gives your business access to hundreds of thousands of new customers already interacting with Borough Markets.
Real partnerships
Technology alone is not enough to guarantee success. It’s about the right partnerships and support. At Borough Markets we work with you to deliver a personal account management service to help you establish your own marketplace, design your campaign and manage it, plan your media buying, and deliver you an ongoing advertising and sales campaign.
How Borough Markets works
Your ultimate AI-driven digital marketing platform and marketplace
DELIVERING THE FUTURE OF MARKETING TO YOUR BUSINESS
Borough Markets delivers a revolutionary platform to enable businesses of all shapes and sizes to compete online with larger sophisticated retailers. We have designed a dedicated marketplace and digital campaign management platform, built with cutting edge data science and AI, to provide bespoke marketing campaigns.
DEMOCRATISING TECHNOLOGY
Marketing online can be expensive. At Borough Markets, we’re putting previously out-of-reach promotional and marketing tools and systems in the hands of every business to allow you to grow and prosper, ensuring that you have the right resources and personal support to deliver the results you deserve. Transformation is what we do best!
JOB CREATION AND CUSTOMER EXPERIENCE MANAGEMENT
We see technology as an enabler for businesses to grow and thrive. As businesses become more prosperous, they create jobs and stimulate local economies. We don’t just grow business, we grow communities. We do this by ensuring we remain relevant in our customers' lives and by building safe and trusted customer experiences online.
Ready to see where your business can go?
Register your business now! 
David Pisoni
Minister for Innovation and Skill
The Marshall Government sees significant potential for e-commerce platforms such as Borough Markets – particularly with SA being a major SME state. As we come out of COVID, SA’s 143,000 SMEs will need every marketing advantage they can get to survive against better-resourced rivals from around Australia and the world
Jim Whalley
Chief Entrepreneur
It’s going to inspire SMEs to see that they can compete with the big boys, I hope it’s going to equip them with the data, the skills and the knowledge they need to grow their companies, and I hope it’s going to enable a whole environment that’s going to make it easier for them to do business not only in SA but nationally and internationally.
Acoustic – Antonia Edmunds
Head of the Asia Pacific and Japan at Acoustic
Borough Markets is innovative in its approach to use the Acoustic platform to maximize ROI for SME customers by connecting first-party marketing data through digital advertising. This will create business value for SMEs in Australia by driving personalized marketing with advanced techniques that are usually only accessible to large enterprises.
Kevin Webb
Spring Gully Managing Director
The Borough Markets platform is going to analyze our business, our sales, and our customers in a way that hasn’t been done before, and we’re going to harness those insights to lift Spring Gully to a new level.
Enables you to send personalised emails to your database helping you to compete with the big companies
Creates new audiences through our eCommerce platform and app
Define your perfect customer and boost your database with similar people by using lookalike audiences
Marketing expertise at your fingertips – saving you time, money and staff costs
Full account management including content creation
Enables SMEs to compete with larger corporations by increasing market reach and competition
Access to world-leading and cutting-edge technology at affordable prices, in a turnkey solution
At Borough Markets, our technology philosophy is to provide the most advanced technologies to our customers
Borough Markets' partnership with IBM ensures that we deliver the latest cutting edge artificial intelligence and machine learning technologies
Our other partner, Acoustic has recently been recognised by Gartner as one of the worlds leading campaign platforms
These partnerships ensure that we deliver the most advanced behavioural and predictive analytics results to maximise your return
Acoustic provides AI-driven campaign management & content management platforms to ensure the best return and delivery of any marketing tool
These technologies ensure that we are able to create maximum personalization and therefore return on investment for our customers
Borough Markets e-commerce platform allows customers to transact and to be reached by hundreds of thousands of people that utilise our platform
Borough Markets backend services ensure that personalization, reach, and deliverability are configured in a way that your business deserves
Ready to take the next step, obligation free?
Schedule a quick meeting with our team
Schedule NowThe Borough Markets team will take you through the affordable options available for you to maximize your value from existing customers, and how we can deliver new customers directly to you. We’ll also showcase your business to hundreds of thousands of customers on our marketplace.
Even if you’re already using an eCommerce platform, Borough Markets can work with you to deliver a solution tailored to your specific needs.
Please complete the attached form to set up a free consultation and we will contact you to arrange a meeting.
Meet The Team
Board of Directors
Jerry Adams
Chair of the Board
His current roles include the Chairmanship of companies in Australia, Bangladesh and Poland. He has also served as the interim Dean of the University of Adelaide Business School and the interim CEO of the RSPCA SA. He was educated at the Harvard Business School (MBA, 1979)
If it’s worth doing, it’s worth doing right.
Grant Baker
Director
MD of Firehouse Consulting, formerly CEO of Plutus Commerce, Leo Burnett, and MD of KWP Technology
When it feels like work, you are doing something wrong.
Nilan Mihindukulasooriya
Director - Technology
Ex Intel and an Agile specialist. Have successfully lead multiple high scale software projects across Australia.
Can a man be brave if he is scared? That is the only time a man can be brave.
Darryl Gobbett
Director
Director of Fleurieu Partners P/L and Minda Group and former CEO/MD/Chief Economist of Prescott Securities Ltd
Small business more than ever needs new ways to communicate with clients, including democratic access to the tools and processes used by mega global businesses
David Parsons
Director
Fleurieu Peninsula Farmer, Investor and the former advisor on Asia Pacific Economic Cooperation
There are few boundaries to networksData Science Team
Chatura Attidiya
Data Analyst
Graduate from Kothelawala Defence University, with experience in data sciences. Passionate about AI and working towards the singularity.
"In the midst of chaos, there is also opportunity."- Sun Tzu
Anuradha Sooriyapperuma
Intern Data Scientist
Graduated from the University of Sri Jayewardenepura with a Bachelor of Business Statistics. Eager to utilize the best data science practices to achieve goals in the data-driven future.
If you never try, you’ll never know.
Joe Martin
Data Scientist
University of Adelaide graduate with a bachelor's in Mathematical Sciences. Eager to develop and facilitate data driven solutions to the ever-evolving business issues our clients face.
Work hard, play harder.
Sanoj Fonseka
Data Scientist
Over two years of experience in Data Science with Digital Marketing and Online Market platforms. Passion towards AI-driven technologies
Be yourself, Trust yourselfAccount Management Team
Vedang Hande
Creative
Studying Marketing at the University of South Australia. Experience in copywriting for brands from a variety of industries. Passionate about science and soccer.
“Difficulties strengthen the mind, as labour does the body.” - Seneca
Natalie Conyer
Senior Digital Account Director
Natalie has extensive account management, product and marketing experience in Australia and the UK across various industries from SMEs to large corporates. Natalie is passionate about innovation and digital technology to drive positive customer engagement, loyalty and growth for her clients.
“Life is 10% what happens to us and 90% how we react to it.” - Charles R. Swindoll
Nicholas Ponniah
Head of Partnerships
As an experienced Marketing and Sales professional, my mission is to position our merchant and corporate partners for optimal levels of customer engagement using our AI-driven digital marketing platform.
Content is king
Don Praveen
Account Manager
Postgraduate of University of South Australia in brand management and an associate of Charted Institute of Marketing UK. Passionate to assist clients achieve marketing effectiveness with a combination of evidence-based behavioural models and technology.
“Business aren’t B2B or B2C, they’re Human to Human (H2H) - Dominic Cummins”
Nirmani Wimalasooriya
Operations Executive
An undergraduate of University of Colombo School of Computing who currently works as an Operations Executive.
Don’t be busy, be productive.
Poppy Hilton
Account Executive
Studying a Bachelor of Marketing and communication; Poppy has a passion for brand identity and helping businesses grow.
Don't give it five minutes if you're not going to give it five years.
Angie Belen
Account Executive
Honed by one of the premier universities in Asia and currently pursuing an International MBA at University of South Australia with 9 years of field practice in purchasing and 4 years in business development.
Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it.
Emma Waide
Account Executive
A recent graduate from Flinders University with a Bachelor of Business (Marketing) and a Bachelor of Tourism and Events. Experience in small to medium sized tourism businesses, government branches and universities.
You only miss the chances you never take! Life’s too short to miss an opportunity.
Nicola Tau Tau
Business Development Manager
With six years' experience in online media and four years' experience in digital marketing in the wine industry, I am passionate about helping businesses grow
Things may come to those who wait, but only the things left by those who hustle.
Keiren Hemming
Managing Director
Keiren Hemming helped to launch Spreets and Zomato in Australia and was the Sales Director of both Media Digital X and KWP Technology
Quality means doing it right when no one is looking.
Nina Baker
Account Executive
A University of Sydney graduate with a deep passion for social justice and empowering small businesses.
No risk, no fun.
Vimarsha Jayawickrama
Operations Manager
I am helping my team to find the right problem to solve, and validate we've created a winning solution.
Great things never come from comfort zonesDevelopment Team
Saima Khan
Business Analyst
MBA student at University of South Australia. One year experienced software analyst, keen to facilitate market analysis and provide technical driven solutions to ever evolving issues of our clients.
Never stop learning, because life never stops teaching.
Thilini Gunawardhana
Software Engineer
I am a Software Engineer with a keen understanding of techniques geared toward optimal user experience
You can not stop the waves but you can learn to surf.
Ashen Fernando
Senior Devops Engineer
8 years of extensive support and DevOps experience in Intel and Virtusa.
A phased approach to continuous delivery is not only preferable, it’s infinitely more manageable.
Nisal Karunathilake
Software Architect
Head of innovations at Borough Markets with 8+ years of technical leadership experience
There's a way to do it better - find it.
Wajira Prasad
Tech Lead
12+ years of experience as a technical lead across multiple cloud environments.
Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.
Tharaka Karunarathne
Senior Mobile Engineer
I am passionate about my work. Because I love what I do, I have a steady source of motivation that drives me to do my best.
You may have to fight a battle more than once to win it
Kasun Delepechithre
Senior UI/UX Engineer
An energetic, enthusiastic person who is talented and having unique inherent creativity and a bunch of broad experiences in the design field.
There are no bad tools, if you have brilliant concepts of creativity and maintain good practices.
Shalini Liyanage
Senior QA Engineer
I am the QA Engineer who support the development team to enhance software quality through testing process.
Do good and good will come to you
Kavindu Hasaranga
UX Researcher and Designer
Experienced designer with vast experience working for startups. Strongly focused, with the ability to complete tasks accurately in a fast-paced environment with conflicting deadlines.
Think out of the box.Borough Markets Reason for Being
We work with a great bunch of partners to deliver you the best value
We'd love to hear your thoughts
Level 2/81, Flinders Street,
Adelaide, SA 5000.
320, Pitt Street,
Sydney, NSW 2000.
+61 411 047 851
info@boroughmarkets.com.au